Suming Semiconductor: Focusing on the three major terminal areas and continuously strengthening product technology layout
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Core Trends! New business opportunity!ELEXCONThe electronic exhibition relies on the dual advantages of Shenzhen's industry and regional core, closely following the cutting-edge technology application and market development hotspots, and promoting the branding and internationalization development of the local electronic industry.
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2022 ELEXCONOn the occasion of the electronic exhibition, Master Xin specially plannedETo move forward without”Special report, inviting several excellent domestic semiconductor industry chain enterprises to discuss new products, models, and formats in the electronics industry, and explore new trends in the global semiconductor industry chain together.
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This article interviewsShanghai Shuming Semiconductor Co., Ltd(hereinafter referred to as“Digital Semiconductor”）. Shuming Semiconductor was founded intwo thousand and thirteenIn, we focused on developing high-performance and highly reliable analog chips and providing overall solutions for the system. We are customer-centric, market-oriented, and quality oriented, focusing on serving terminal applications such as industrial control, power management, optical communication, new energy, and automobiles. We are committed to becoming a leading analog chip supplier in China.
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During the interview,Jiang Zhongya, Director of Energy Market for Suming Semiconductor IndustryBased on the current development status and planning of the enterprise, we shared our research and judgment on the market prospects of several major terminal fields, and conducted in-depth exchanges and discussions with Master Xin on topics such as new technology products, institutional certification, and customer service. The following is an interview transcript:
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Q1In this caseELEXCONWhat exhibits did Suming Semiconductor bring to the electronic exhibition? What are the advantages and characteristics of the product?
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Jiang Zhongya, Director of Energy Market for Suming Semiconductor Industry:
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At this electronic exhibition, Suming Semiconductor has brought a drive product line, including high-voltage half bridge drives, high-performance isolation drives, and other products. These products are widely used by customers in terminal applications such as industry, automobiles, and new energy, such asSLM2106、SLM2005EProviding cost-effective solutions for industrial servo variable frequency drive customers;SLM2136Provides a high integration solution for volume limited application scenarios.
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Isolation drive productsSLM34XandSLMi350，凭借高性能的隔离特性及长期可靠性的特点，被光伏新能源、储能、高性能伺服变频客户所喜欢；Isolation drive productsSLMi823XDue to its high integration and excellent driving performance, it has been selected by customers in the field of power conversion, such as communication power, server power, outdoor energy storage power, and automobilesOBC等等；Isolation drive productsSLMi33XEquipped with powerful protection, reliable shutdown, soft shutdown, and highCMTIIt is particularly suitable for application scenarios with extremely high reliability requirements, such as automotive main inverters, high-performance servo drives, etc.
Image: On site of Shuming Semiconductor Exhibition Stand
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值得强调的是，这次我们还带来了下一代Isolation drive products——SiLM5992、SiLM5932、SiLM5350. These products have faster driving speeds and stronger driving capabilities, making them very suitable for third-generation power semiconductor devicesSiC、GaNDrive.
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Q2The development of the terminal market is an important driving force for the growth of the semiconductor industry. In the face of a new market pattern, which terminal application fields are favored by Digital Semiconductor? Does the company have a new layout and plan for this?
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Jiang Zhongya, Director of Energy Market for Suming Semiconductor Industry:
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Numeric semiconductors fromtwo thousand and thirteenSince its establishment in, it has focused on serving the fields of industrial control, power management, optical communication, new energy, and automobiles,We are very optimistic about the industrial automation, new energy, and automotive industries.
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In the industrial field, the process of human industrialization is continuously advancing. Whether it's China's industrial internet planning or Europe's industryfourOr the ongoing re industrialization in the United States, which will put forward higher requirements for industrial equipment: firstly, higher quality requirements, and secondly, higher quantity requirements. Therefore,The industrial sector will be a sustained and stable growth process.
Image: Jiang Zhongya, Director of Energy Market for Shuming Semiconductor Industry, interviewed on-site
In the field of new energy, the development of this industry has just begun. From human awareness of the issue of climate change, to the gradual formation of consensus, and then to countries gradually proposing it“Bicarbon”The plan, research and promotion of new energy have re entered the historical stage. Looking into the future from the present, this journey is destined to be very long, but in the process,The new energy sector will also welcome huge investment opportunities.From wind power generation in the past few years to photovoltaic and solar power generation in the past two years, both have entered a period of rapid growth. While the installed capacity of new energy is growing rapidly, its demand for power grid construction and energy storage construction is also becoming increasingly strong.
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In terms of automobiles, China is moving from traditional fuel vehicles to electrification, automation, and intelligence, especially new energy vehicles. China is leading the world to rapidly enter a stage of rapid growth in scale. On the one hand, as the birthplace of new energy vehicles, China's industrial chain is very comprehensive, which will provide a good competitive advantage and ecological soil; On the other hand, the demand for semiconductors in new energy vehicles has significantly increased, with individual vehicle values reaching hundreds to thousands of dollars. Therefore,The automotive industry will be a very ideal application scenario for the high-quality development of Chinese semiconductors.
Figure:EMoving forward, the core is thriving
Around the three major areas mentioned above,Digital Semiconductor actively lays out high-performance simulation chips and system solutions.We rely on our existing driver, isolation, and power chip technology, as well as our customer base in the industrial, energy, and automotive industries, to continuously refine our technology, products, and system solutions to meet the industry's demands for supply chain security, high reliability, high performance, and innovation.
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For example, in driving products, we will enrich product part numbers along the three dimensions of high performance, high integration, and high cost-effectiveness based on technological innovation and demand; In the application of photovoltaic new energy, we continue to invest in intelligent photovoltaic systems, enabling humans to use photovoltaic clean energy more safely and efficiently.
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Q3 this yearnineIn the month of, Shuming Semiconductor Isolation Drive Product passed smoothlyVDEEnhanced isolation certification. Can you introduce the isolation productsVDECertification?
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Jiang Zhongya, Director of Energy Market for Suming Semiconductor Industry:
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Isolation products are generally used to isolate high voltage and strong electricity, which involves the safety of equipment and personnel. Therefore, isolation chips need to beUL、CSA、CQC、VDE、TUVAfter strict testing by an independent third-party certification agency, certification can only be obtained if the relevant standards are met.
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Based on what we have obtainedVDEFor example, certification has a very comprehensive testing coverage, multiple testing projects, strict standards, and a long testing and certification cycle for isolated products, making it highly authoritative in the industry.
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In addition to isolation and voltage withstand tests,VDEIt also involves the issue of the lifespan of isolated products,Therefore, obtainingVDEThe reliability of certified isolation chips is more guaranteed, which can effectively assist terminal products in stable operation throughout their entire lifecycle.
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图：数明半导体Isolation drive productsSLM34x (0; 1; 3; 5; 6)pass with flying colorsVDEEnhanced isolation detection certification
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The isolation drive products of Suming Semiconductor strictly follow the requirements from design, production, to testingVDEAccording to the requirements of. In the future, we will also rely on a strong technical team and a comprehensive quality system to continuously launch high-performance and reliable isolation chip products to meet the needs of customers in various fields.
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Q4 Suming Semiconductor has set up a dedicated website on its official website“Sample application”Why is such a channel established in the column? What did the company gain from it?
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Jiang Zhongya, Director of Energy Market for Suming Semiconductor Industry:
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Since its establishment, Suming Semiconductor has beenWe have established a customer-centric concept, and we have built“Offline+Online”A comprehensive customer service system.
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Offline, we have a comprehensive system of sales centers, technology and application centers, market centers, and agent networks to comprehensively cover customers' support needs; On line, as a supplement to offline, there are official websites, WeChat official account, service telephones, mailboxes, etc. to provide communication and service channels for customers.
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Among them,“Sample application”It is one of the numerous online channels through which small and medium-sized customers can access our products and technology. Many existing customers have approached us through this channel and ultimately established long-term and stable cooperative relationships with us.
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Figure: Sample application section on the official website of Shuming Semiconductor
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Q5For next year'sELEXCONWhat are your expectations for the electronic exhibition?
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Jiang Zhongya, Director of Energy Market for Suming Semiconductor Industry:
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In this caseELEXCONAt the electronic exhibition, we saw that Master Xin had made a lot of efforts here. Next year, we hope that our exhibition can promote more and become a bridge between more end customers and Chinese semiconductor companies, enabling more efficient integration of demand and supply, and making greater contributions to the comprehensive, efficient, and high-quality development of the Chinese semiconductor industry.
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